Thursday, May 22, 2014

WHAT DO THE TERMS CLICKTIVIST, CROSS-PLATFORMING, AND GOTV MEAN? By Laurel Davila

A “clicktivist” is someone who uses social media to facilitate political activism, and who educates voters. (Clicktivist.org)

“Cross-platforming” means software that works on more than one operating system.  (PCmag.com). When a clicktavist uses Twitter, Facebook, Pinterest and Google Plus, they are cross-platforming (able to work) on more than one social media platform.
For political campaigns, "get-out-the-vote" or "GOTV" means increasing the number of campaign supporters who will vote in the immediately approaching election. Typically, GOTV is a distinct phase of the overall campaign.
Tactics used during GOTV often include: telephoning known supporters on the days leading up to an election, providing transportation to polling stations for supporters, and canvassing known supporters. Other GOTV activities include literature drops.
It is easier and more cost effective to ensure that a hundred supporters show up on polling day than it is to convince a hundred voters to switch support from one party to the other. (Wikipedia.org)
Progressive Democrats – Moving Forward, Not Back is a community of Democratic Party clicktivists who perform virtual online GOTV work by cross-platforming social media. We work to inform other Democrats on important political issues and to support Democratic Party candidates.  We encourage Democrats using Pinterest, Facebook, Twitter, and Google Plus to vote by mail (VBM), or to show up on polling day.






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